The Starting Point

“It began in 2009 with a small raised bed on my tennis court, where very little grew, except for a deep need and knowing that food security and sustainability was my purpose,” shares Founder of Let It Grow Foundation, Clifford Rosen. “From there I opened myself up to learning all I could from those around me that had more experience, and teamed up with Jayson Fox and then Calvin Ncube.” he continues. The tennis court was soon transformed into beds and this is where the experimenting and learning began on a deeper level. “I attended many courses and workshops around the country. By 2011, there was an abundance of produce and food on my urban farm. The next logical step was to share the food, the knowledge and ability to ‘grow your own’ food.” And the Foundation was born.

Let It Grow Foundation, is a non-profit company that focuses on sharing knowledge and tools on urban farming, by getting actively involved within communities. Their purpose is to enrich South African lives by providing a means to sustainable, healthy living. The main purpose: practical social development.

Soweto Association of People with Disabilities Centre

Let It Grow successfully runs the urban farm at the Soweto Association of People with Disabilities Centre, who are currently enjoying nutritious Swiss Chard, Kale, Onion and Beetroot from their urban farm.

Plus, by selling the surplus to the local community, the Centre is able to generate an income.

The Foundation Clinic

The Foundation Clinic, a rehabilitation centre, has been reaping the rewards of Let It Grow’s knowledge and skills since 2012, with a well-maintained food garden that forms part of the therapeutic programme for their patients. The food is also enjoyed by the counselling team, all staff members and patients.

Mother Theresa Foundation

The Mother Theresa Foundation is a homeless shelter, an orphanage and a women’s place of safety.

Let It Grow Foundation had been working at a project at a homeless shelter in Yeoville, when the people of Mother Theresa approached them. The team was excited to get started; they had never grown on such a large scale before. They dove right in!

The team had to clear the land that was completely grassed over. The work attracted women, children and locals of all ages; all eager to get involved. Everyone on the project enjoyed themselves; including the Let It Grow team, who taught as they worked.

The Let It Grow team, along with the community, planted a vast array of vegetables. The land produced an impressive harvest, and the community has learned to plant their own sustainable vegetable gardens. Many of them started their own gardens at their homes and are spreading the knowledge with their families.

The Let It Grow team was honoured to work with people so eager and open to learn and help.


2017 – Let It Grow partnered with Wits students to foster an urban farming culture and environment. The hands-on classes taught students about the mental and physical benefits of gardening with informative lectures on urban farming methods such as permaculture and agroecology. It is a practical, hands-on experience.